A Very Visible Step For Fashion's Most Invisible Designer. [Tangent Magazine]

Who would have thought? The most notoriously invisible fashion house will now be accessible all-day everyday from anywhere in the world thanks to the opening of the Maison Martin Margiela e-boutique.

Debuting on October 1^st with the Fall/Winter ‘10/11 collections for both men and women, maisonmartinmargiela.com will give consumers from every corner of the globe access to the fabulously unique creations from this usually elusive label.

Given that there are a mere seventeen flagship stores in only nine countries worldwide, the e-boutique expands the shopping possibilities for lovers of Maison Martin Margiela to revolutionary proportions.

Renzo Rosso, president of Only The Brave – the holding that incorporates Maison Martin Margiela, says, ‘Many times, I heard friends asking me where they could find some of the amazing creations by Maison Martin Margiela. So, I am sincerely excited to open a Margiela store accessible worldwide with all the collections.’

Despite sharing common themes and ideas, no two spaces inhabited by Maison Martin Margiela are alike in form, decoration or projection, and the e-boutique provides no exception to this unpredictability.

Maison Martin Margiela’s e-boutique is an X-ray of its original website, where positive turns into negative, as black replaces white.

Blatantly flirting with computer language, processor codes and Internet communication, the e-boutique presents a perfect juxtaposition of glamorous, high-end fashion within a minimalist, tech-savvy underground environment.

And if the sheer intrigue isn’t enough to draw you in, to celebrate their 18^th flagship store, Maison Martin Margiela has created a limited edition reinterpretation of their ‘5 zips’ leather biker jacket available only via maisonmartinmargiela.com.

For the first time since 1999, the iconic jacket has been transformed from a statement piece with optimal desirability into a casual must-have for anyone by replacing the traditional leather with a glazed indigo cotton denim.

And, to make this piece even more enticing, there are only 100 on offer – 50 for the girls and 50 for the boys. Best get in quick, these definitely won’t last long.

Who can resist limited edition of any kind, let alone Maison Martin Margiela limited edition? I mean, it would be an investment – and an exclusively luxurious one at that.

As the latest fashion label to join the world of e-commerce, the Maison Martin Margiela e-boutique permits unrestricted access to the most subversively concealed brand in the industry.

And, although not the first to tackle the online world, given the label’s traditional elusiveness, maisonmartinmargiela.com has to be the most exciting online prospect thus far.