Wednesday, September 1, 2010

Ralph Lauren. Pink Ponies. And The Fight Against Cancer. [Tangent Magazine]





Fancy a very fashionable walk for a fabulous cause? You might even get a cupcake.
On September 22, Ralph Lauren will be hosting Australia’s first Pink Pony Walk to celebrate the 10th anniversary of the brand’s Pink Pony Campaign – a perfectly inspiring mix of fashion and compassion.
The Pink Pony campaign is a global initiative that was launched by Mr. Lauren following the death of his dear friend and former editor of the Washington Post, Nina Hyde, to breast cancer.
Pink Pony represents Mr. Lauren’s vision, a vision which aims to raise awareness and reduce disparities in cancer care in under-served communities. For Mr. Lauren, ‘Breast Cancer is not just a woman’s issue – it affects all of us, the brothers, husbands, fathers, children and friends’.
While the first Pink Pony Walk might have been a lovely stroll through New York’s Central Park, Australia’s first Pink Pony walk will be set amongst the gorgeous surroundings of Sydney’s Centennial Park at the sprightly time of 7am.
The participation fee is just $20 which, of course, goes straight to the Ralph Lauren Pink Pony Foundation. And, not only do you receive a cute, pink wristband and balloon, upon completion participants will relish in cupcakes and other delightful breakfast goodies.
The Pink Pony Walk, which is expected to attract more than 100 Ralph Lauren staff, family, friends and celebrity campaigners, is an amazing opportunity for the community to come together and show that we can all make a difference and be in involved in the fight against cancer.
But never fear, if you can’t attend the Pink Pony Walk to support this great cause, the Ralph Lauren Pink Pony Collection will be in stores on September 13 with proceeds going to the Pink Pony Foundation.
This season’s Pink Pony Collection is, in typical Ralph Lauren fashion, contemporary, stylish and wearable, with every piece featuring the international brand’s signature pink polo player.
Most excitingly, this year marks another milestone with, for the first time, the introduction of a men’s line to the Pink Pony Collection. As one would except from Ralph Lauren, the men’s line is classic, impressively sleek and impeccably structured.
The Pink Pony Campaign directly benefits the Australian National Breast and Ovarian Cancer Centre of Australia who will receive 25% of all sales from the Pink Pony Collection.
So far in Australia, Pink Pony has raised more than $650, 000 of which every cent has stayed in the country to help support local nurses and communities across the country.
Ralph Lauren has been dedicated to the fight against cancer for more than 20 years, and has been recognised universally for persistently using his worldwide influence to raise breast cancer awareness.
With his inimitable style, sophistication and dedication, Ralph Lauren combines fashion with philanthropy through an abundance of initiatives and non-profit organisations, the Pink Pony Foundation very much included.
If you want to get involved in this fusion of fashion and good-will, visit http://www.nbocc.org.au.

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