Gucci has unveiled its new luxury Digital Flagship store, taking the online shopping experience for Gucci-lovers to a whole other level.
Under the direction of Frida Giannini, Creative Director for Gucci, and taking 18 months of architectural renovation, the new online shopping haven takes advantage of the most innovative technologies to provide its visitors with the same exhilaration that they would feel when entering a Gucci Signature Flagship store in any fashion capital of the world.
Except, they can be at their desk, on the bus, or even at home with a glass of vino. It’s even iPad friendly.
Mrs Giannini says it herself, ‘Through the use of new technologies I believe we have created a Digital Flagship destination, where our customers can truly experience the beauty, quality and craftsmanship of Gucci’s collections in a truly luxurious way’.
Luxurious, it most certainly is.
Upon arrival to gucci.com, the shopper is confronted with immaculately dressed models in Gucci ready-to-wear, a flawlessly crafted mens shoe by Gucci and an iconic Gucci handbag – all just waiting to be explored with a sheer click of the mouse.
These decadent pieces of shopping heaven are displayed against a backdrop of gold, light beige and rosewood, giving a strong sense of richness and thoughtfulness to the site. These intricacies are complemented by contextual video and photography that tell the unique tales behind each product.
As Patrizio di Marco, President and Chief Executive Officer for Gucci has said, ‘The destiny of the gucci.com Digital Flagship store is that it will become our highest volume store in the world’.
But admittedly, online shopping is not a new idea and the similarities to the work Christopher Bailey, Chief Creative Officer for Burberry, has recently done with Burberry Online are clear.
However, almost as though such a comparison was expected, Gucci being Gucci have pushed the boundaries well beyond, leaving no doubt in anyone’s mind that this fashion house has online opulence and innovation well-covered.
The new Gucci Digital Flaghship store is socially connected in a way that no other online high fashion store is: Shoppers can express their passion and excitement for Gucci by sharing product and content pages via links on Facebook, Twitter, e-mail or by simply selecting ‘love’ for a particular product or page.
What else is cool is that, if you really love something, you can click on a link that directly connects you to product-relevant content, such as videos, news items and even photos of celebrities wearing that particular Gucci piece.
To really get people in the digital mood, Gucci Flagship Stores will have hologram window displays and iPad stations giving immediate access to gucci.com – an amazing convergence, distorting the online world and the real world of Gucci.
Do you have plans on September 22? Gucci is giving you a great reason to cancel them with the launch of gucciconnect.com.
On this day at gucciconnect.com, shoppers will watch a live stream of the Gucci runway show directly from Milan. Just sign up for an e-ticket, a golden key of access which will allow you the same visual stimulation and pleasure as anyone sitting front row – what a thrill!
Gucci has long been considered a benchmark for the luxury fashion industry and after unveiling their innovative dominance in the online world, lets just say, they’ve certainly raised the stakes.
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